Quiksilver sells DC

Aaron Rose designed these desert boots for DC.

There´s a lot of buisness going down in the Snowboard industry right now. You can really say that the economical problems have hit the action sports. One of the latest and biggest news is that Quiksilver apparently sold DC Shoes to VF Corporation (owner of The North Face, Wrangler, Vans and many more.

Exciting news? Not really and I guess it´s all big buisness. I´m just wondering what´s up next.

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This entry was posted on Monday, January 19th, 2009 by Johan and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Back to frontpage

6 Responses to “Quiksilver sells DC”

1. Marcus Says:
   January 20th, 2009 at 12:14

   I wonder what’s gonna happen with Mervin. Will Quik keep them or will they be sold off??

2. Johan Says:
   January 20th, 2009 at 12:19

   I guess Quik wil need Mervin as a factory. As I understand it they no longer own a snowboard factory of their own.

3. Marcus Says:
   January 20th, 2009 at 18:19

   But why would they keep a very expensive, relatively small factory in the US when outsourcing would be so much cheaper?

4. Joba Says:
   January 21st, 2009 at 5:05

   Where is the source of this?

5. HARS Says:
   January 27th, 2009 at 10:37

   I guess selling mervin doesnt generate the same cash as selling dc.
   And see Pierre Wikbergs blogpost for sources on the rumour: http://pierrewikberg.blogspot.com/2009/01/god.html

6. Marcus Says:
   January 28th, 2009 at 16:32

   Mervin must be worth only a fraction of DC. I think it would be quite difficult actually to find a buyer for Mervin.

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